About What It Takes

Powered by industry-leading concrete coating manufacturers trusted by professional contractors for quality, performance, and reliability.

Life Specialty Coatings
Proline
Americrete
FirmeCrete
Swissmex
Torginol
Vantage
Solid Solution Products
Dust Arrest
Concrete Floor Supply
Ezchem USA
Concrete Chemistries
The Wooster Brush Company
Westcoat
Surfkoat
Mapei
Ardex
Brickform
Smith Paint Products®
Crown Polymers
Kraft Tool Co.
Allway
Ghostshield
Simiron
Laticrete
Concrete Countertop Solutions
Labsurface
Endurable Concrete
Twin Max Tools
Syntec Diamond Tools
Pro Roller
Makinex
Kretus Group
Key Resin Company
Forte Tools
Coatings Source International

Our Story

Founded in 2025, What It Takes was built on a simple belief: coating professionals deserve access to high-quality supplies, trusted products, and real industry support without compromise. We saw a need for a supplier that understood the daily demands of contractors, installers, and businesses working with epoxy flooring, concrete coatings, surface preparation, and decorative finishes.

In less than one year, What It Takes expanded to three California store locations, proudly serving customers through our Los Angeles, Garden Grove, and Sacramento branches. This rapid growth reflects our commitment to reliable service, professional-grade products, and expert guidance for contractors across Southern California, Northern California, and beyond.

Today, we continue to support coating professionals with the materials, tools, equipment, and product knowledge needed to complete projects with confidence. From local pickup to contractor support, What It Takes is here to help professionals get the right supplies for every job.

Shelves of concrete coating tools, rollers, polishing pads and supplies in a What It Takes store

Our Mission & Values

We're driven by a commitment to excellence and a passion for helping our customers succeed

Quality First

We source only the finest coating supplies from trusted manufacturers, ensuring every product meets our rigorous quality standards.

Customer Focus

Your success is our success. We provide personalized service, expert advice, and support to help you achieve outstanding results.

Reliability

Count on us for consistent quality, on-time delivery, and dependable service that keeps your projects running smoothly.

By the Numbers

Our commitment to excellent products and service, measured

100+

Premium Products

500+

Happy Customers

37+

Years Experience

3

Store Locations

Why Choose Us?

We go beyond just supplying products—we're your partner in success

Expert Product Guidance

Get support from a team that understands epoxy flooring, concrete coatings, surface preparation, and professional installation needs.

Local Contractor Support

With California store locations, we provide convenient access, in-store help, and personalized service for contractors who need answers fast.

Everything You Need in One Place

From coatings and decorative finishes to tools, equipment, and safety supplies, we stock the products contractors rely on every day.

Products You Can Trust

We carry proven brands and contractor-grade materials built for durability, performance, and professional results.

Our Location

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