Privacy Policy

Please read the privacy policy carefully before using our services

Last Updated: May 2026

What It Takes Coating Supplies Sacramento respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, submit a form, interact with our advertising, or use our services.

By using our website or providing information to us, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information directly from you, automatically through our website, or from third-party platforms used for advertising, analytics, payment processing, shipping, and customer communication.

Information You Provide to Us

We may collect information such as:

  • Name
  • Business name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Payment-related information
  • Account login details
  • Product inquiries
  • Quote requests
  • Form submissions
  • Messages sent through our website
  • Customer service communications
  • Training or event registration details

We do not intentionally collect more information than needed to process orders, respond to inquiries, provide services, and improve customer experience.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on the website
  • Referring website or advertising source
  • Clicks and website interactions
  • Approximate location based on device or IP address
  • Cookie and tracking information

Websites may use cookies and pixels to recognize visitors, remember preferences, analyze website behavior, and support advertising or remarketing.

How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders
  • Provide local pickup and shipping services
  • Respond to product inquiries and quote requests
  • Contact customers about orders, availability, or support
  • Provide product recommendations and technical support
  • Manage customer accounts
  • Send order confirmations and updates
  • Improve our website, products, and services
  • Measure advertising and marketing performance
  • Send promotional emails or text messages where permitted
  • Prevent fraud and protect website security
  • Comply with legal, tax, accounting, and regulatory obligations
  • Enforce our Terms & Conditions

Ecommerce, Payments, and Orders

When you place an order, payment information may be processed by third-party payment providers. We do not control the privacy practices of payment processors, banks, credit card companies, or other financial service providers.

We may keep order records for business, tax, accounting, fraud prevention, customer service, and legal compliance purposes.

Cookies, Pixels, and Tracking Technologies

Our website may use cookies, pixels, analytics tags, and similar technologies. These tools may help us:

  • Keep the website functioning properly
  • Understand how visitors use our website
  • Remember user preferences
  • Track conversions from advertising
  • Improve website performance
  • Measure campaign results
  • Show relevant advertising on platforms such as Google, Meta, or other advertising networks

You may be able to control cookies through your browser settings. Some website features may not function properly if cookies are disabled.

Digital Advertising and Remarketing

We may advertise through platforms such as Google Ads, Meta Ads, search engines, social media platforms, and other digital advertising services.

These platforms may collect or receive information from our website through cookies, pixels, conversion tracking, lead forms, or other technologies. This information may be used to measure advertising results, improve targeting, and show relevant ads.

The FTC notes that third-party tracking can be used by advertisers to show targeted ads based on online activity.

Email and SMS Communications

If you provide your email address or phone number, we may contact you about:

  • Orders
  • Quotes
  • Product availability
  • Account issues
  • Customer service
  • Training or events
  • Promotions
  • Relevant products or services

You can unsubscribe from marketing emails using the unsubscribe link in the email. If SMS messages are used, you may opt out by replying STOP, where applicable. Message and data rates may apply.

Consent to receive marketing messages is not required to make a purchase.

How We Share Information

We may share personal information with trusted service providers and business partners when needed to operate our business, including:

  • Payment processors
  • Shipping and freight providers
  • Website hosting providers
  • Ecommerce platforms
  • Email and SMS providers
  • Analytics providers
  • Advertising platforms
  • Customer relationship management systems
  • IT and security providers
  • Accountants, legal advisors, or business consultants
  • Product suppliers or manufacturers when needed for support or warranty issues

We do not sell customer personal information in the traditional sense of selling a customer list for money. However, some advertising or analytics activities may be considered “sharing” or “selling” under California privacy laws if personal information is disclosed for cross-context behavioral advertising.

California Privacy Rights

California residents may have certain privacy rights under California law, including the right to request:

  • The categories of personal information we collect
  • The categories of sources of personal information
  • The purposes for collecting, using, sharing, or selling personal information
  • The categories of third parties to whom information is disclosed
  • Access to specific personal information collected
  • Correction of inaccurate personal information
  • Deletion of personal information, subject to legal exceptions
  • Opt out of the sale or sharing of personal information, where applicable
  • Limit the use of sensitive personal information, where applicable
  • Not be discriminated against for exercising privacy rights

How to Submit a Privacy Request

To submit a privacy request, contact us at:

Email: info@whatittakescoatingsupplier.com
Phone: (916) 507-3915
Mail: What It Takes Coating Supplies Sacramento, 4021 North Freeway Blvd, Suite 100, Sacramento, CA 95834

We may need to verify your identity before completing a request. Verification may require information such as your name, email address, phone number, order number, or other details needed to confirm the request.

Do Not Sell or Share My Personal Information

If required by applicable California law, you may request to opt out of the sale or sharing of your personal information.

To submit an opt-out request, contact us at:

Email: info@whatittakescoatingsupplier.com
Subject Line: Do Not Sell or Share My Personal Information

Sensitive Personal Information

We do not intentionally collect sensitive personal information unless needed for a specific business purpose or legally required.

We do not request sensitive personal information such as Social Security numbers, driver’s license numbers, financial account passwords, precise geolocation, biometric data, or health information through our standard website forms.

Children’s Privacy

Our website and products are intended for adults, businesses, contractors, and professional users. We do not knowingly collect personal information from children under 13.

If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Process orders
  • Provide customer service
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Prevent fraud
  • Improve business operations
  • Support warranty or product issues

Retention periods may vary depending on the type of information and the reason it was collected.

Data Security

We use reasonable administrative, technical, and physical safeguards to help protect personal information. However, no website, payment system, internet transmission, or electronic storage method is completely secure.

Customers are responsible for keeping account login details confidential.

Third-Party Websites

Our website may contain links to third-party websites, manufacturers, payment processors, shipping providers, social media platforms, or advertising platforms.

We are not responsible for the privacy practices, policies, content, or security of third-party websites. You should review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

Your continued use of our website after changes are posted means you accept the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, please contact us:

What It Takes Coating Supplies Sacramento
4021 North Freeway Blvd, Suite 100
Sacramento, CA 95834
Phone: (916) 507-3915